Can Lincoln Stay Relevant
Published Wednesday, 08 December, 2010 by Blog Admin. Categories: New Inventory, News.
How can a large car maker like LINCOLN become appealing to the next generation of young and more "connected" buyers? As automakers target younger buyers (Gen X and Gen Y ) they're loading up small cars with lots of tech, realizing that these buyers are used to "being connected."
"You can call it a 'bottom-up' approach," says Shawn Tucker, an industry analyst and Autotrader.com executive. "We're seeing wireless technology in entry-level vehicles." Ford